NZIPP Iris Awards 2017 – Personal Project
So, I was pretty excited to receive another Silver award at the NZIPP Iris Awards 2017. This time it was in the Illustrative category and for an image that is a piece of personal work. Work that is not created for clients or to fulfill a brief, but just for my own self expression. This made it all the more special to receive an award for this print.
I shot this image just a few weeks after I attended conference last year. I had watched a photographer talk about her work and it was absolutely beautiful, so inspiring. She used a lot of art models in her work, and she talked about how she loved to put the women on a pedestal, and it was about celebrating their beauty. And the work really was stunning. But all I could think is, as a woman I don’t feel this way. So I wanted to create something that spoke about the relationship lots of us have with our bodies, and how the mainstream media feeds into this.
So it got me thinking about how certain body types are aspired too, put on pedestal, and worshipped. And how we demonise other body types that don’t fit the mold. I wanted to express this in an image along with how we do this to ourselves. A lot of us have an ‘ideal’ version of our body which we so often feel is unattainable. We also tend to feel that our current self isn’t worthy. We often disconnect from our bodies, not seeing its true beauty but rather we see two verisons, a slightly warped mirror image, neither of which reflect the reality. So this is what this image is about. A representation of what all too often goes through our heads.